Kristina Azarenko – Tech SEO Pro

What You Get:
Module 1: Welcome
Videos included:

Your Success in the Course
Your results after this module:

This module will set you up for a great start
You’ll understand how this course works and how to get the most out of it
You’ll meet like-minded people
Module 2: Falling in Love with Technical SEO
Videos included:

Technical SEO vs Content SEO
3 pillars of Technical SEO
Your results after this module:

You’ll understand the fundamental difference between on-page and technical SEO
You’ll get an ultimate framework of 3 pillars of Technical SEO
You’ll see what power you have over website’s ranking as a technical SEO
Module 3: How Google Works
Videos included:

What happens before a page can rank: 5 stages you must know
Crawling: robots.txt
Indexing: meta robots index, noindex
Your results after this module:

You’ll get a full picture of all the stages a page goes through before it appears in the search results
You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking
You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
You’ll see unexpected results of my SEO experiment with page indexing
Module 4: Controlling Crawling and Indexing of a Website Like a Pro
Videos included:

How to check if a page is indexed and how to get a page indexed quickly
3 Types of canonical tags and their purpose
Why did Google choose a different canonical tag?
Using HTTP status codes for the win
Redirects and redirect chains (how to use + bad examples)
Setting up redirects (via plugins, cPanel and .htaccess)
How to use cURL for HTTP Requests
How to fix duplicate content issues (common + eCommerce examples)
The ultimate guide to handling website pages
Your results after this module:

You’ll understand possible indexing issues and know how to solve them
You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website
You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
You’ll know how to fix duplicate content issues, including eCommerce-specific ones
You’ll get an ultimate guide on handling any page on your website
Module 5: Internal Linking: the Devil is In the Detail
Videos included:

URL structure: what works and what doesn’t
How to approach URLs with parameters
What makes a perfect website structure
Everything you need to know about internal linking
Actionable ways to improve internal links
Internal linking at scale
Pagination: how to handle it the right way
Your results after this module:

You’ll learn all secrets of creating a winning URL structure (including one thing that 99{e5e8175e72a2583d0d67710e655c2175cb5388feca5bffb6858da8ca33c2eac8} of SEOs don’t know)
You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)
You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions
You’ll learn the answers to the most discussed topic: Buttons vs. Links
You’ll get 7 actionable ways to analyze and improve internal links that you can use right now
You’ll learn how to set up internal linking at scale
You’ll understand how to set up pagination the right way
You’ll learn the best ways to use faceted navigation for eCommerce websites
Module 6: Page Experience from a Technical Point of View
Videos included:

SSL, HTTPS and security
Valid HTML Page Structure
Structured data: important things you need to know
The best ways to implement structured data manually and at scale
Your results after this module:

You’ll understand what Secure Sockets Layer is and how it’s related to SEO
You’ll learn unexpected things about mobile-friendliness
You’ll understand what valid page structure is and how to make it work for SEO
You’ll know what tags should never ever be found in theYou’ll get my simple process to implement structured dataModule 7: Advanced Page Speed OptimizationVideos included:

Core Web Vitals: facts and secrets
Analyze Core Web Vitals like a pro
Advanced page speed optimization
How to approach page speed optimization as an SEO
How browsers work. Critical rendering path optimization
PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman
Your results after this module:

You’ll understand CVW and the 2 ways they are measured
You’ll learn secrets about your Core Web Vitals scores
You’ll get all tools you need to properly analyze page speed
You’ll learn how to provide meaningful page speed recommendations
You’ll understand the right way to approach CWV optimization efficiently
You’ll get the ultimate scheme for page speed improvements that will save you time
You’ll learn how browsers work and what you can do to optimize critical rendering path
Module 8: Javascript SEO
Videos included:

Google rendering. Client-side rendering vs server-side rendering
Source code vs rendered HTML: how to check it the right way
JavaScript SEO issues: examples and explanations
SEO-friendly JavaScript: best practices
Using Screaming Frog for JS debugging
3 steps to debug JavaScript issues and win
Debugging a NextJS website + infinite scroll
Debugging an eCommerce website
Debugging link blocks on a website
Debugging a pop-up and content in tabs
Bonus video: Lazy Loading debugging on Search Central Live
Your results after this module:

You will understand how Google renders websites (and why it’s different from how browsers do it)
You will learn why JavaScript can be tricky and what SEO issues it can cause
You’ll understand the difference between client-side and server-side rendering
You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
You’ll know how to make sure the JavaScript used on a website is SEO-friendly
Module 9: Technical SEO Website Audit
Videos included:

The technical SEO audit checklist
How to not get overwhelmed (even if you audit a website with millions of pages)
Importance of a manual check (and how not to fall into the rabbit hole)
Technical SEO Audit template: putting everything together
Your results after this module:

You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons
You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
You’ll get an audit template that you can use for your clients
Module 10: Prioritizing technical SEO recommendations
Videos included:

An ultimate framework for prioritizing your technical SEO recommendations
Your results after this module:

You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time
You’ll understand the thing you need to consider to prioritize your recommendations
You’ll get an ultimate framework for prioritizing technical SEO issues
Bonus sessions from the best guest speakers
PageSpeed Optimization from a developer’s perspective
Erwin Hofman

A web performance consultant, “the page speed guy”.

Cool things you’ll learn:

The right way to structure thesection for SEO and page speed optimizationA curious thing about using @importWhat is the first thing you need to consider when optimizing a website for speedWhy field and lab test scores might be very differentCaching URLs with parametersWhat is Interaction to Next Paint and why it might become part of CWVWhy delaying all JavaScript loading is not the best approach

Author: Malcolm

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